http://christophergrose.com/case-study daily 0.75 2020-07-04 https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473810990561-D1MSCN1J6C7HY1JJXSXC/PULSE_FIFAWorldCup_CaseStudy_Page_03.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473804723656-F225W6PK43J65B63WC5B/PULSE_FIFAWorldCup_CaseStudy_Page_02.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473805754229-PB5TIMWL6777B8SPL803/PULSE_FIFAWorldCup_CaseStudy_Page_03.jpg Case Study - 2014 FIFA World Cup Brazil™ Tournament Bracket I provided art direction and led the user experience of the 2014 FIFA World Cup Brazil™ Tournament Bracket experience. We responded to FIFA Marketing's ask to create an engaging experience that would encourage soccer fans and gamers alike to continually revisit the EA SPORTS™ 2014 FIFA World Cup™ website, ultimately increasing content consumption and awareness of the FIFA console products. This is how I accomplished that for them. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473987303424-J2WCIL5R48I7FU0OYOUI/PULSE_FIFAWorldCup_CaseStudy_Page_04.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473805756454-2YVKD9GCCPW6JENDF7CG/PULSE_FIFAWorldCup_CaseStudy_Page_08.jpg Case Study Inspired by the immense social interaction leading up to the World Cup™ in Brazil, the idea was to extend the sense of global community online, inviting fans to join in a friendly competition of skill, knowledge, and a bit of luck. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473815193970-F867N33TYPBGRSHNY2Q1/PULSE_FIFAWorldCup_CaseStudy_Page_05.jpg Case Study The 2014 FIFA World Cup Brazil™ Tournament Bracket was an interactive digital experience that encouraged soccer fans from around the globe to compete against each other and showcase their best predictions during the world's grandest sporting tournament. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473988492680-ODPVP6GW88GZG7ACYR2I/PULSE_FIFAWorldCup_CaseStudy_Page_09.jpg Case Study The activation was well-suited to parallel channels such as paid media, social media, network engagement and public relations, targeting a predominantly European and North American audience with an experience that would ultimately increase EA SPORTS FIFA's share of the voice in the daily World Cup™ conversation online. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473988850044-V6S0FC0YYLNANINCJM76/PULSE_FIFAWorldCup_CaseStudy_Page_11.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473805758374-WN8LQ5JBT9PQD2VQ9NEV/PULSE_FIFAWorldCup_CaseStudy_Page_12.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989358645-YCQVB6JDLYIOUXQXPW8N/PULSE_FIFAWorldCup_CaseStudy_Page_13.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989395710-NO5CBLQ1N2ROZ1BEF41E/PULSE_FIFAWorldCup_CaseStudy_Page_14.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989964377-QRD3JYS4BTS69I5H9M1C/PULSE_FIFAWorldCup_CaseStudy_Page_15.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989464571-LDOPFXLKPTXZBKSO8CFV/PULSE_FIFAWorldCup_CaseStudy_Page_16.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473990022414-HYWOOME82XM3UH0T1YOA/PULSE_FIFAWorldCup_CaseStudy_Page_17.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989797151-UM1JFE2WIDUCZN9MOZ6K/PULSE_FIFAWorldCup_CaseStudy_Page_18.jpg Case Study Taking cues from the World Cup Brazil and Fédération Internationale de Football Association brand bibles, I established a progressive digital look and feel for the Tournament Bracket that would resonate equally with both fans of the sport and the console soccer gaming products. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473989679987-5RXQVYJYQN5XC3T7QIJZ/PULSE_FIFAWorldCup_CaseStudy_Page_19.jpg Case Study Adhering to modern best practices for responsive digital design, I crafted a deep visual experience that was highly interactive yet extremely intuitive for fans, despite its technical complexity under the hood. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473990378090-S857M8W5D0F63SPJG96T/PULSE_FIFAWorldCup_CaseStudy_Page_20.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473990378267-KWPAF0GPH7CZDCS06A17/PULSE_FIFAWorldCup_CaseStudy_Page_21.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473990378768-U39FND9Q6V7NYACLUIDQ/PULSE_FIFAWorldCup_CaseStudy_Page_22.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473990378791-CGZDJ8XPM90WMSRJ5GMV/PULSE_FIFAWorldCup_CaseStudy_Page_23.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473805762561-OCWOFHCKJ9B03KB4KCEV/PULSE_FIFAWorldCup_CaseStudy_Page_24.jpg Case Study The campaign over exceeded the initial success metric targets established at the campaign's inception. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1474338055354-KWTR6OUJY1UXQMFTYCDC/PULSE_FIFAWorldCup_CaseStudy_Page_28.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473991132358-K7HT938L71U2DTEQ1WFY/PULSE_FIFAWorldCup_CaseStudy_Page_30.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473805768891-MXIPOYFO3JAT27I9WOIR/PULSE_FIFAWorldCup_CaseStudy_Page_31.jpg Case Study Out of several digital campaign initiatives for FIFA, the tournament bracket cost the least and saw the highest level of fan engagement. https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473991268559-E02F10HJX8G9XLYF5UTU/PULSE_FIFAWorldCup_CaseStudy_Page_33.jpg Case Study https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1473991243633-V5C6GP8Z4IR7X9AJR6ZV/PULSE_FIFAWorldCup_CaseStudy_Page_34.jpg Case Study http://christophergrose.com/index daily 1.0 2025-05-19 https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1692762042134-R6K1N4E3LT21A33EDVJF/meta.jpg Work https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1693099379930-I6D3VDQ5NKRVFASSMOV6/star-wars-battlefront-planets-experience.jpg Work https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1693103351183-6BK893TP6F5EXIRL0TXX/ea-network.jpg Work https://images.squarespace-cdn.com/content/v1/57d855b28419c2d4b507af1a/1693103864848-IPA1L3VRNA7HJ3ASRLE1/amazon-connections.jpg Work http://christophergrose.com/about-me daily 0.75 2025-09-12 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